Public Relations and Media Support
Journalists receive countless pitches every day. It’s something I experienced firsthand as a TV news reporter and as a PR agency executive. That’s why I’m here to help your team craft story ideas that stand out. By focusing on what makes your organization unique, we’ll find ways to tell your story and make others want to tell it, too.
WHY HAVING OTHERS TELL YOUR STORY MATTERS
When others share your story, it goes beyond just broadcasting information. It’s about creating meaningful connections and building trust. Here’s why it’s crucial:
Awareness: Gaining media coverage helps spread your message to a broader audience, raising awareness about your brand, products, or services. It's an opportunity to reach people who might not find you otherwise.
Connection: Authentic storytelling through media can forge stronger connections with your audience. When your story is told by trusted sources, it resonates more deeply and makes your brand more relatable.
Trust and Authority: When reputable journalists and media outlets talk about your organization, it lends credibility to your message and positions you as an authority in your field. This third-party endorsement not only builds trust with your audience but also positively impacts your digital presence. High-quality media coverage can enhance your SEO efforts by generating valuable backlinks and improving your search engine rankings.
WHAT I OFFER
Story Idea Generation: I’ll work with you to develop compelling and unique story ideas that highlight what makes your organization special. Together, we'll craft narratives that captivate media and resonate with your target audience.
Media Outreach: Leveraging my experience and industry connections, I’ll handle the outreach to journalists, editors, and influencers to secure valuable media placements. My goal is to get your story in front of the right people and increase your chances of getting featured.
Interview Preparation: To ensure you or your team are ready for media interactions, I offer thorough interview preparation. This includes coaching on messaging, anticipating questions, and delivering your story effectively.
Support Maximizing Your PR: Beyond securing media coverage, I’ll help you leverage these appearances across other channels. From social media and email newsletters to your website and physical materials, I’ll guide you on how to use your media placements to enhance your visibility and engagement.
The Hidden ROI of PR
PR often gets pushed aside because its impact can be harder to measure compared to more direct marketing tactics. But that doesn’t mean it’s not valuable. In fact, PR can offer significant returns that go beyond immediate metrics. Here’s how:
Increased brand visibility: PR places your organization in front of new audiences, enhancing recognition and awareness.
Enhanced credibility and trust: Media features build authority and trust, boosting confidence in your brand.
Improved SEO performance: Quality media coverage contributes to better SEO through valuable backlinks and improved search rankings.
Stronger connections with your audience: PR helps you tell your story in a way that fosters deeper connections and loyalty with your audience.
Long-term value: PR efforts provide lasting benefits, continuing to drive traffic and support your reputation long after the coverage.
Content for other channels: PR successes can be repurposed for social media, email marketing, and your website, maximizing each opportunity’s value.
Spotlight: Minnesota Woodworkers Guild's TV Interview on FOX 9
The Minnesota Woodworkers Guild wanted to generate buzz for their upcoming expo and attract new visitors. I helped them pitch a visually compelling live shot that morning shows found irresistible. The result was a feature segment filmed at a local woodshop, showcasing the impressive work on display at the expo. It was a fun and successful collaboration, creating a win-win for both the TV station and the Guild.
Let’s work together.
Get in touch by filling out the form below. I look forward to chatting with you!